# Iger Abandons the Disney Plus Strategy | Variety Article Indicates the Disney CEO Cedes to Netflix

Canonical watch page: https://www.girl-stream.com/watch/iger-abandons-the-disney-plus-strategy-variety-article-indicates-the-disney-ceo-cedes-to-netflix-v133886

Language: en

Published: 2023-03-10T21:30:05+00:00

Source creator: WDW Pro

Duration: 964 seconds

## Description

Iger Abandons the Disney Plus Strategy | Variety Article Indicates the Disney CEO Cedes to Netflix

#entertainment #entertainmentnews #streaming #disney #iger #disneyplus #disney+ #businessnews 

Robert Iger is back as the CEO of The Walt Disney Company... although in reality he never really left. Now, he's addressing the sinking feeling that is losses for Disney+. The streaming service gained subscribers at a staggering rate, then stalled in North American and Asia. Now, rather than admitting divisive content is to blame, Iger is doubling down on the need to cut content, cut cadence, cut budgets and license Disney content to other platforms. In doing so, the company may be signaling an abandoned strategy to compete with Netflix for the King of Streaming Status.

Variety Article:
https://variety.com/2023/digital/news/bob-iger-bullish-disney-plus-pricing-strategy-rationalize-costs-1235547910/

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